Sandy Hook Families Release Chilling Anti-Gun Violence PSA
A chilling new public service announcement reveals how devastatingly easy it is to overlook the warning signs of gun violence.
— Eric Alper (@ThatEricAlper) December 4, 2016
The eye-opening two and a half minute video was produced by Sandy Hook Promise, a nonprofit group founded by the families of Sandy Hook victims, as part of its “Know the Signs” campaign.
In the wake of the Sandy Hook Elementary School massacre in Newtown, Connecticut, the group formed with the intent to “honor all victims of gun violence by turning our tragedy into a moment of transformation by providing programs and practices that protect children and prevent the senseless, tragic loss of life.”
Nicole Hockley, co-founder and managing director of Sandy Hook Promise, lost her son Dylan, a first-grader, in the Sandy Hook massacre four years ago this month. Hockley told Ad Week:
When you don’t know what to look for, or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences.
The powerful ad concludes with the message, “Gun violence is preventable when you know the signs.” People Magazine summarized six potential warning signs listed in Sandy Hook Promise’s “Know the Signs Guide”:
1. School shooters typically exhibit a strong fascination or obsession with firearms.
2. School shooters often overreact or act out aggressively for seemingly minor reasons.
3. Perpetrators of self-harm or violence towards others may be victims of prolonged bullying and may also have real of perceived feelings of being picked on or persecuted by others.
4. These students also usually study firearm techniques and training, and are equally fascinated by mass shootings.
5. School shooters almost always have unsupervised, illegal or easy access to firearms, and often brag about such access.
6. One should also look for gestures of violence and low commitment or aspirations towards school, or a sudden change in academic performance.
Sandy Hook Promise states that 80 percent of school shooters and 70 percent of individuals who committed suicide told someone of their violent plans prior to taking action—yet nobody intervened.
“It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence—these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives, ” added Hockley.