Law Street Media Unveils Redesigned Website; Optimizes Advertising Strategy to Further Target Millennials
Law Street Media, LLC
Chelsey D. Goff
LAW STREET MEDIA UNVEILS NEW WEBSITE DESIGN
AND OPTIMIZED NATIVE ADVERTISING STRATEGY
NEW YORK and WASHINGTON, June 2, 2015. Law Street Media, the primary law and policy destination for Millennials, has launched a complete redesign of its website and further developed its advertising platform with the launch of its in-house ad team, Law Street Creative, and partnership with native-advertising industry leader Sharethrough.
The in-house advertising team and optimized platform will further grow Law Street’s position as a leading media company aimed at Millennials. Law Street Creative is able to design a full experience for advertisers and sponsors with curated posts, eye-catching graphics, videos, and audience research reports. By partnering with Sharethrough, Law Street joins the ranks of Hearst, Forbes, ESPN and other top industry publishers who use the leading mobile advertising platform. The partnership will allow Law Street to fully optimize its new advertising arm with in-feed ads and prime positioning on mobile that is not obtrusive to readers.
The changes to the website showcase a more prominent news feed, richer images, and a better overall layout to promote Law Street’s original journalistic content. The new website also allows for optimal viewing across all devices, which is paramount for the media company’s majority-mobile presence.
The redesign allows Law Street to expand its Crime in America franchise with easy-to-access rankings and statistics. The refreshed design enables better user experience and increased visual appeal, with high-quality images and sleeker fonts.
“Law Street’s redesign, along with our Sharethrough partnership, further establishes our company as the primary source of dynamic, original law and policy content for Millennials,” said John A. Jenkins, Founder & CEO of Law Street Media. “Millennials make up more than half of our audience, and with 81 percent mobile traffic, this highly responsive, interactive, and multimedia-focused design will provide them with the intuitive and engaging digital experience that they seek.”
Key Features Include:
- Increased responsiveness across all devices
- Richer, higher-quality graphics
- New commenting system for better user engagement
- Simplified navigation
- Sleeker fonts and branding
Please contact us if you wish to interview Law Street’s Crime in America team.
Law Street is an open-access web-based media platform covering law and public policy. Read the press release about Law Street’s launch here, and see the Publishers Weekly story about our company here. Law Street’s Founder and CEO is journalist and author John A. Jenkins, formerly President and Publisher of CQ Press. Read more about John and the rest of the Law Street team here.
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