Law Street Creates Millennial Audience Alliance, Hires Key Sales Execs From CQ Roll Call
Law Street Media, LLC
WASHINGTON D.C. & NEW YORK, October 18, 2016: Law Street Media, the leading law and policy website for Millennials, today announced the launch of the Millennial Audience Alliance (MAA). The new Alliance is a unique audience-targeting platform created in collaboration with Inflection Point Media (IPM).
The Millennial Audience Alliance brings together two industry-leading and innovative forces with proven track records in their respective fields. Law Street began in 2013 as a free, mobile resource for Millennials interested in topical coverage of law and policy. The site now serves millions of visitors in that favorable demographic and is expanding into other niches of interest to the Millennial audience. IPM’s unique audience-targeting platform allows marketers to reach key decision makers during critical consideration phases of the purchase cycle. The combination of Law Street’s Millennial content and IPM’s targeting capabilities creates unprecedented opportunities for marketers to reach Millennials with the most effective promotions possible.
The Millennial Audience Alliance will utilize first-party, proprietary data from its member publishers and other exclusive segments to help advertisers reach politically active Millennials at exactly the right time and place. In its targeting of Millennials who’ve demonstrated political involvement and activism, the MAA is the first intent-driven advertising platform of its kind. Publishers who utilize the MAA can reach a broad range of motivated and influential Millennials in one coordinated, cost-effective campaign.
The MAA will be spearheaded by Beth Bronder, Catherine Pitman, and Julie Kettell, reuniting the Washington- and New York-based team that created the highly successful Political Audience Alliance (PAA). With the new Millennial Audience Alliance, this team will reach out to a different but vital group of influencers.
Bronder, until recently Senior Vice President and Publisher of CQ Roll Call, an Economist Group company, is joining Law Street as a Senior Advisor. Bronder will be working alongside her longtime colleague John A. Jenkins, who founded Law Street in 2013 after leaving CQ. Bronder will set overall strategy for the Millennial Audience Alliance and will work closely with Pitman, who until recently was Manager of Programmatic Solutions in Bronder’s sales organization at CQ Roll Call.
Kettell, the VP of Sales for IPM, is an expert in data-driven advertising and will recruit and manage publishing partners for the MAA. Along with Bronder and Pitman, Kettell was instrumental in creating the PAA after recognizing the need for audience targeting for advertisers seeking to influence policy.
“With a growing audience of politically engaged Millennials, Law Street is extremely well positioned to anchor the MAA and help our partners at IPM grow the Alliance,” Bronder commented. “We are eager to deliver to our advertising partners an ever-broader reach among the 18- to 34-year-old audience segment.” The MAA will immediately begin expanding the Alliance to premium digital publishers with parallel goals and target audiences. Advertisers will have unrivaled access to an engaged, focused, and active segment of the Millennial audience, the largest and increasingly influential demographic segment.
Law Street (www.LawStreetMedia.com) is a free web-based media platform covering law and public policy. It was founded as a way to provide a single essential resource to law students and young professionals in the rapidly-evolving legal industry. With millions of visitors and its unique focus on the information needs of engaged Millennials, Law Street has brought aboard numerous investors from the publishing industry with the intention of expanding into other niche markets. Law Street’s Chairman, Ken Michaels, is the CEO of Macmillan Learning. Read the press release about Law Street’s launch here, and see the Publishers Weekly story about the company here. Law Street’s Founder and CEO is journalist and author John A. Jenkins, formerly President and Publisher of CQ Press. Read more about John and the rest of the Law Street team here.
Inflection Point Media (www.InflectionPointMedia.com) is an audience targeting platform built for marketers seeking to reach key decision makers during critical “inflection points” or “life stages.” Through the power of data-driven advertising, Inflection Point Media is able to put the right message in front of the right audience during the critical preference-building and product-consideration phases of the purchase cycle.