Law Street Builds Value for Users in New AI Partnership with Bibblio
John A. Jenkins
Founder & CEO
NEW YORK, July 25, 2017 – Law Street Media, the innovative New York- and DC-based digital-media company for millennials, today announced a new artificial-intelligence partnership with UK startup Bibblio that brings additional value to Law Street’s growing user base interested in law and policy. The two companies will collaborate to implement Bibblio’s proprietary semantic-enrichment and content-recommendation software on the Law Street platform.
The partnership emphasizes the commitment of both companies to helping users find the most authoritative coverage of important topics.
Law Street’s Founder and CEO John A. Jenkins explained: “We’re creating new models for how the born-digital generation creates, receives, and consumes information. From the start, we’ve been mobile, millennial, and open; emphasizing important coverage, not click bait. And our users have demonstrated their trust in our news, explainers, and videos. But stories build and evolve over time. When a user comes to our site, we want them not only to have the latest news, but also the context of our prior coverage. That’s why a recommendation engine like Bibblio, which can get smarter over time and holds the potential for us to offer an individualized experience for each of our millions of users, is so important. As we move more deeply into AI and machine learning, Bibblio will be a valued partner.”
Law Street, which began in late 2013 as a free, mobile resource for millennials interested in topical coverage of law and policy, was founded on the principle that content can be authoritative and engaging. With Bibblio’s state-of-the-art machine-learning algorithms, Law Street’s users will see recommendations for related stories that are highly relevant to their interests. Personalization will become increasingly targeted as a user engages with the platform, resulting in lower bounce rates and churn, and higher user satisfaction and engagement.
Law Street serves users in the favorable millennial demographic on its web platform, through email newsletters, and on social media. It continues to expand into other areas of interest to its millennial audience. The company, which also distributes a subscription service to academic libraries and a news feed to law students, already uses an artificial-intelligence tool to create news videos in real time. Jenkins said sharpening the recommendation experience with Bibblio represented the next logical step for Law Street as its emphasis on multimedia content and machine learning continues to grow.
Explained Jenkins: “We both realized we were seeing this the same way, but just from different sides. Law Street emphasizing the quality of our content, and Bibblio making sure that everyone can find it.”
Bibblio CEO Mads Holmen said: “What we love about Law Street is that they are a high-end publisher that understands the fundamental value of content, and how the whole dynamic of digital publishing is changing. They obsess about user retention. They know how important it is for their users to discover and consume relevant content from the thousands of multimedia items on their site. And Bibblio optimizes for that. That’s why we are delighted to be partnering with Law Street.”
About Law Street Media: Law Street Media (LawStreetMedia.com) is a free web-based platform covering law and public policy. It was founded as a way to provide a single essential resource to law students and young professionals in the rapidly evolving legal industry. Read the press release about Law Street’s launch here, and see the Publishers Weekly story about the company here. Law Street’s Founder and CEO is journalist and author John A. Jenkins, formerly President and Publisher of CQ Press. Read more about John and the rest of the Law Street team here. Law Street Media now serves millions of online visitors, locates its editorial office in Washington D.C., and has business operations in New York City. Early in 2016, Law Street brought aboard numerous investors from the publishing industry. Law Street’s chairman, Ken Michaels, is the CEO of Macmillan Learning.
About Bibblio: Bibblio (Bibblio.org) provides a plug-and-play content-recommendation toolkit that helps publishers increase engagement and user satisfaction. The platform is powered by natural-language processing and machine learning, recirculating content from a provider’s own catalog so users find exactly what they need, when they need it. Bibblio’s founder and CEO is Mads Holmen, formerly with goviral, a company that sold to AOL for $96.7 million in 2011. Read more about Mads and the rest of the Bibblio team here. Bibblio makes the web a better place for both publishers and users, and already helps millions discover better content every month. Early in 2017, Bibblio raised $1.5 million in seed funding led by 01 Ventures and Emerge Education, a London accelerator and fund dedicated to improving educational outcomes globally.
Robert Clauser, 917-382-8223; rclauser@LawStreetMedia.com
John A. Jenkins, 202-276-7649; jjenkins@LawStreetMedia.com
Denny Klause, 316-393-3815; dklause@LawStreetMedia.com